X Reports Significant Price Increment for Premium Plus Subscription in the International Markets

X has fundamentally raised the price of its Premium Plus subscription in several regions, aiming to enhance payouts to platform creators. The price increase, which came effective on December 21st, has impacted users in the U.S., Europe, Canada, Australia, and the UK.
The Annual Premium Plus subscription in the United States has raises from $168 to $229, while the monthly Premium Plus subscription has raises by 37.5% from $16 to $22. Monthly prices in a few European countries, like France, Germany, and Spain, have raises from €16 to €21. Furthermore, subscribers in Canada, Australia, and the United Kingdom will be liable to increase charges, with prices raises to $26, $35, and £17, respectively.
New subscribers will promptly see the altered prices, while existing Premium Plus user will keep up with their ongoing rates until January 20th. X has expressed that the changes won’t affect its standard subscription tier.
The price hike represents the most significant increase in Premium Plus subscription costs since Elon Musk’s acquisition of the platform in 2022. X legitimizes the rise on recent Premium Plus upgrades, including the entire elimination of advertisements, which the firm calls a “significant enhancement” to the user experience. Subscriptions now fund author compensation, encouraging content quality and engagement rather than ad views, according to X.
In addition, Premium Plus subscribers will be granted access to new features, including the X Radar trend monitoring tool, priority support, and increased limits on the Grok AI models of the platform.
The price increases in worldwide markets are considerably more extreme, with consumers in Nigeria and Turkey experiencing significant increases. The monthly cost of X Premium+ in Nigeria is increasing from ₦7,300 to ₦34,000, which incorporates extra features and eliminates advertisements. The price will increase from ₺300 to ₺770 for Turkish consumers, resulting in a comparable increase.
Despite the fact that a few users are responding to the price increment, X is determined that these changes will keep on supporting platform and maintain the quality of its service.